Select Page

Many agencies try to be all things to all people. Much like an obnoxious date, they laud themselves without admitting much to the contrary. Romantically or creatively, that’s seldom attractive and never lucrative.

We’ll give it to you straight. Here’s what we’re good at:

Design Sample

Design & Copywriting

Is the strategy set, but the creative languishing? Take heed: some of the largest and most successful firms we’ve served have found themselves in the same predicament. In most cases, we’ve found a correlation between busy designs and inebriation: they produce sobering results, results that drive marketing and advertising managers to drink.

Isn’t that what business is ultimately about: results? Even if you’re operating a completely organic cafe with intentions of promoting healthy living and sustainable agriculture, your message flies on the currents of commerce. Slow sales means few people are receiving or processing your message.

It’s never just about design, so don’t hire a design firm that just designs. It’s never just about creative freedom, so don’t hire a freelancer that wishes his work were hanging in a SoHo gallery.

People that have run consumer-facing businesses think differently and know that true freedom comes with record-setting campaigns and copy that’s not only creative, but truly persuasive.

With that revenue, you can open new divisions, hire new employees, give everyone a raise, buy a new car and qualify for that bonus from Corporate.

We understand what’s important to you. And we’ll make sure your customers understand why your product should be important to them.

Brand Launch/Reinvigoration

The days of blitzing a market with collateral, like storming the beaches of Normandy, are long gone. But we still hear this terminology at meetings: “Our agency is going to launch the New York campaign on May 1st, and we’re coming at you with billboards, radio, print ads, t-shirts. We even have these cute little koozies and backpacks!”

Yes, these are Fortune 500 firms launching new brands. That’s right: “new brands”, meaning no one has ever heard of this brand or seen the logo. Why would consumers want a backpack, or a koozie emblazoned with this foreign logotype? The brand isn’t cool yet. Its penetration is zero. That’s where we start the questions. And there’s more where that came from.

Have you checked the Arbitron ratings? Are you just relying on the Arbitron ratings and ignoring a common-sense pairing of your message with the proper radio format? Are you taking advantage of co-marketing opportunities to reduce overall media spend? Investigating inherent synergies?

Are you launching a costly campaign on the faulty shoulders of a focus group? How about right-sizing operations to match the goal promised in the ad copy? How about ethnographic research?

How about we stop asking these hypothetical questions?

Point is, no matter how many questions you’ve asked yourself or your team, there’s nothing like the external perspective of an expert in the field to save you hours of grief, days of mistakes and months of misery.

If you’ve got it set, run it by us first. If you’re just starting the project, call us first. We’ll point you in the right direction – no question about it.

Digital Marketing

SEO. PPC. CPM. Marketing on the internet is replete with acronyms that sound more at home on the Dow Jones Industrial Average than they do snuggling up with your print ads, postcards and direct mail. Maybe that’s why there’s so little synchronicity between most conventional and online campaigns.

New brands, with very few exceptions, are not launched on the internet alone. And internet brands, like eBay, eventually turn to more traditional forms of advertising to expand their user base.

Either way, the mediums are forced to congeal; and when you stir in Google rankings, AdSense, social networks and the rest, it’s easy for the souflee to fall.

Work with us for a guaranteed rise in search engine rankings, brand popularity, links to your website – and ultimately, sales.

Event Management

Let’s talk about the “wow” factor, the elusive aura of greatness to which all events aspire – but few reach. New Jersey is a major pharmaceuticals center, so let’s assume for a moment that you’re in the health/phrama business. It’s an event-heavy industry, and your major production this quarter is a drug launch. You want to differentiate your product and company from the landscape, so you call Mimi VanEventpro, who’s been organizing such events for the last ten years.

So you’ve just hired a woman that concentrates in your industry, to provide you with more of the same, although you really want something new and different. No matter what Mimi tells you about conjuring up something new, she’s still bound by what she knows: producing the same phrama events for the same firms year after year.

When executives in television need a new perspective, they call someone in advertising, music video, film, publishing or PR. Songwriters quell some of their most successful ideas from observing non-artists: teachers, bankers, attorneys. This is how we become versatile; and creatively, this is how we renew ourselves.

There’s only one thing you lose when you peek your head outside the box: inherent industry knowledge. We’ve got that covered as well: our credits include full-scale events, trade shows and conferences in sectors from financial services to nonprofit. And then there’s the fact that our Founding Partner has produced headline concerts and conventions, drawing from his extensive experience as a recording artist and Broadway performer.

Events are about entertainment. So who should you call when you’re looking to infuse the “wow” factor? Entertainers with corporate event experience and the know-how to tie it all together, of course. You can call Mimi, too – it’s considered a mark of courtesy to deliver bad news in person.