Event Management

All : Design & Copywriting : Branding : Internet : Events : Public Relations

Let's talk about the "wow" factor, the elusive aura of greatness to which all events aspire - but few reach. New Jersey is a major pharmaceuticals center, so let's assume for a moment that you're in the health/phrama business. It's an event-heavy industry, and your major production this quarter is a drug launch. You want to differentiate your product and company from the landscape, so you call Mimi VanEventpro, who's been organizing such events for the last ten years.

So you've just hired a woman that concentrates in your industry, to provide you with more of the same, although you really want something new and different. No matter what Mimi tells you about conjuring up something new, she's still bound by what she knows: producing the same phrama events for the same firms year after year.

When executives in television need a new perspective, they call someone in advertising, music video, film, publishing or PR. Songwriters quell some of their most successful ideas from observing non-artists: teachers, bankers, attorneys. This is how we become versatile; and creatively, this is how we renew ourselves.

There's only one thing you lose when you peek your head outside the box: inherent industry knowledge. We've got that covered as well: our credits include full-scale events, trade shows and conferences in sectors from financial services to nonprofit. And then there's the fact that our Founding Partner has produced headline concerts and conventions, drawing from his extensive experience as a recording artist and Broadway performer.

Events are about entertainment. So who should you call when you're looking to infuse the "wow" factor? Entertainers with corporate event experience and the know-how to tie it all together, of course. You can call Mimi, too - it's considered a mark of courtesy to deliver bad news in person.